Social Media Tips

By February 20, 2017Blog, Creative, Tech

(updated and revised February 2017)


  • 2-4 posts per day, max. 1 Minimum.
  • text-only posts have limited engagement. Add a picture (even if it’s random) to boost visibility of your post and encourage sharing.
  • Don’t be afraid to ASK for what you want. Give a clear call to action, whether it’s to share the post, click a link, donate, or like a post
  • Out of every 10 posts, only THREE should be promotional / call to action / etc. The other 7 should be personal, real life, or inspirational.
  • Post direct to Facebook, rather than using third party apps like Hootesuite or Buffer, or sharing from Instagram
  • Facebook is really proud of its Live feature – so it prioritizes visibility of that content over everything else. A Facebook Live video will be seen more easily than a normal “posted” video.
  • The best time to post on Facebook is 1–4 p.m. late into the week and on weekends.
    1. Saturday and Sunday at 12–1 p.m.
    2. Thursday and Friday at 1–4 p.m.
    3. Wednesday at 3 p.m.

    When to post on Facebook in general to increase your shares and clickthroughs:

    1. 1 p.m.
    2. 3 p.m.
    3. 9 a.m.


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